Lusha Review
B2B contact data with a real free tier, priced per credit rather than per lookup.
Pricing and features verified 2026-10-17 · monthly billing; $37.45/mo billed yearly · how we check
Lusha sells verified B2B emails and direct dials through a credit model, with a browser extension, CRM integrations and an API. Its free tier is unusually usable — 40 credits a month with no credit card — which makes it one of the few data tools you can evaluate properly against your own target market before paying.
Best for: teams that want to test contact-data quality on their own market before committing
Pros
- ✓Free tier gives 40 credits a month with no credit card required
- ✓Yearly plans grant the whole year's credits upfront rather than metering them
- ✓Seat counts scale with the plan (1 → 2 → 5) rather than being sold separately
Cons
- ✕On yearly billing the allowance is annual, so a heavy month can exhaust the year's budget early
- ✕Monthly billing costs a third more than yearly ($49.90 against $37.45 on Starter)
- ✕Credits do not roll over on Starter; rollover (up to 2x) starts at Pro on monthly billing
Our verdict
Lusha's strongest feature is the one that costs nothing: a free tier with 40 credits a month and no credit card, which lets you test data quality against your own target market before spending anything. That matters more than any published accuracy claim, because contact-data coverage varies enormously by region and industry and no vendor's own figure will tell you how it performs on your list. Beyond the free tier it is a conventional credit-based data tool, priced in the same territory as Hunter and well below Clay.
How the pricing actually works
Starter is $49.90/mo on monthly billing or $37.45/mo billed yearly, with one seat; Pro is $69.90 or $52.45 with two seats; Premium is $399.90 or $299.95 with five seats. Two things to know. First, the billing basis changes how credits arrive, not just the price. Monthly plans grant credits each month — 400 on Starter, 3,400 on Premium, with rollover up to 2x from Pro upward — while yearly plans grant the whole year upfront: 4,800 on Starter, 40,800 on Premium. Upfront is generous if your usage is steady and awkward if it is spiky, since a heavy prospecting month can eat a disproportionate share of the year. Second, a correction. When we checked in August, the yearly discount was a 'Summer Sale' and the regular rate was the same on both bases, so we told readers that committing to a year saved nothing. By 2026-10-17 the promotion had gone and yearly billing had become a standing 25% discount. Committing to a year now does save money.
Who it’s for
- →Teams who want to verify data quality on their own market before paying anything
- →Steady prospectors happy to take a year's credits upfront at the yearly rate
- →Small teams where the included seat count (1 → 5) covers everyone
Who should look elsewhere
- →Teams larger than the included seats (1 on Starter, 5 on Premium), where Hunter's unlimited seats work out cheaper
- →Spiky prospecting workflows on yearly billing, where the upfront annual grant punishes uneven usage
- →Teams wanting waterfall enrichment across many providers, which is Clay's territory
Key features
- Free tier
- 40 credits/month, no card
- Credits
- Starter 400/mo monthly or 4,800/yr yearly → Premium 3,400/mo or 40,800/yr
- Seats included
- 1 (Starter) → 5 (Premium)
- Credit delivery
- Monthly on monthly billing; upfront on yearly
Lusha FAQs
- Is Lusha's free tier actually useful?
- Yes — 40 credits per month with no credit card and one seat included. That is enough to check whether Lusha's coverage is good for your specific industry and geography, which is the only accuracy test that matters for your use case.
- Why do you list $49.90 when the site shows less?
- Because $49.90 is the monthly-billing rate, and we lead with that basis for every tool so prices compare like for like. The lower figure Lusha shows by default, $37.45, is the yearly rate. It is a standing 25% discount, not a promotion.
- How do Lusha's credits work?
- It depends on how you pay. Monthly plans grant credits each month — 400 on Starter — and Pro and Premium roll unused credits over up to 2x. Yearly plans grant the whole year upfront: 4,800 on Starter, up to 40,800 on Premium. That is generous if your usage is steady and awkward if it is spiky, since there is no monthly reset to smooth out a heavy month.
- How does Lusha compare with Hunter?
- Similar price territory and both have real free tiers. The main structural difference is seats: Hunter allows unlimited team members sharing one credit pool on every plan, while Lusha includes a fixed number of seats per tier (1 on Starter, 5 on Premium). For a larger team that difference dominates the comparison.
Ready to try Lusha?
Start with a free trial.
Lusha vs the alternatives
See how Lusha stacks up, or browse all Lusha alternatives.