Lusha Review
B2B contact data with a real free tier, priced per credit rather than per lookup.
Pricing and features verified 2026-08-25 · monthly billing; same $49.90 list rate billed yearly, cut to $37.45 by a Summer Sale promotion still running 2026-08-25 · how we check
Lusha sells verified B2B emails and direct dials through a credit model, with a browser extension, CRM integrations and an API. Its free tier is unusually usable — 40 credits a month with no credit card — which makes it one of the few data tools you can evaluate properly against your own target market before paying.
Best for: teams that want to test contact-data quality on their own market before committing
Pros
- ✓Free tier gives 40 credits a month with no credit card required
- ✓Credits are granted upfront rather than metered per day
- ✓Seat counts scale with the plan (1 → 2 → 5) rather than being sold separately
Cons
- ✕Credit allowances are annual, so a heavy month can exhaust the year's budget early
- ✕Published prices move with promotions, making like-for-like comparison awkward
- ✕The monthly-billing rate is not clearly exposed, only the annual equivalent
Our verdict
Lusha's strongest feature is the one that costs nothing: a free tier with 40 credits a month and no credit card, which lets you test data quality against your own target market before spending anything. That matters more than any published accuracy claim, because contact-data coverage varies enormously by region and industry and no vendor's own figure will tell you how it performs on your list. Beyond the free tier it is a conventional credit-based data tool, priced in the same territory as Hunter and well below Clay.
How the pricing actually works
Starter is listed at $49.90/mo, with 4,800 credits a year and one seat; Pro is $69.90 with 7,200 credits and two seats; Premium is $399.90 with 40,800 credits and five seats. Three things to know. First, committing to a year does not by itself reduce the price — the same list rate is shown on monthly and yearly billing, which is unusual in this category and worth knowing before you commit. We previously described $49.90 as an annual-billing rate, which implied a discount that does not exist. Second, a promotion was running when we checked on 2026-08-16 — a 'Summer Sale' cutting up to 35% off yearly plans, taking Starter to $37.45 — and we deliberately record the regular rate instead, because a sale price would silently make our data wrong once it ends. Third, credits are granted annually rather than monthly, so a heavy prospecting month can eat a disproportionate share of the year's allowance.
Who it’s for
- →Teams who want to verify data quality on their own market before paying anything
- →Buyers who prefer credits granted upfront rather than metered daily
- →Small teams where the included seat count (1 → 5) covers everyone
Who should look elsewhere
- →Anyone needing a confirmed monthly-billing rate — only the annual equivalent is clearly exposed
- →Spiky prospecting workflows, since annual credit grants punish uneven usage
- →Teams wanting waterfall enrichment across many providers, which is Clay's territory
Key features
- Free tier
- 40 credits/month, no card
- Credits
- 4,800/yr (Starter) → 40,800/yr (Premium)
- Seats included
- 1 (Starter) → 5 (Premium)
- Credit delivery
- Granted upfront
Lusha FAQs
- Is Lusha's free tier actually useful?
- Yes — 40 credits per month with no credit card and one seat included. That is enough to check whether Lusha's coverage is good for your specific industry and geography, which is the only accuracy test that matters for your use case.
- Why do you list $49.90 when the site shows less?
- Because a promotional discount was running when we checked, showing Starter at $37.45. Promotions expire, and recording one would make this page quietly wrong within weeks. $49.90 is the vendor's own struck-through standard rate.
- How do Lusha's credits work?
- They are granted upfront and counted annually — 4,800 a year on Starter, up to 40,800 on Premium. That is generous if your usage is steady and awkward if it is spiky, since there is no monthly reset to smooth out a heavy month.
- How does Lusha compare with Hunter?
- Similar price territory and both have real free tiers. The main structural difference is seats: Hunter allows unlimited team members sharing one credit pool on every plan, while Lusha includes a fixed number of seats per tier (1 on Starter, 5 on Premium). For a larger team that difference dominates the comparison.
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