Lusha vs RocketReach
Two contact-data tools at a similar price with opposite credit philosophies. Lusha grants a fixed annual credit allowance upfront. RocketReach makes lookups unlimited on annual plans but meters exports instead. Which is better value depends on whether your bottleneck is finding contacts or getting them out of the tool.
Lusha
B2B contact data with a real free tier, priced per credit rather than per lookup.
RocketReach
Contact lookups across 700M professionals, with unlimited lookups on annual plans.
| Feature | Lusha | RocketReach |
|---|---|---|
| Rating | 4.2 | 4.2 |
| Starting price | $49.9/momonthly billing; same $49.90 list rate billed yearly, cut to $37.45 by a Summer Sale promotion still running 2026-08-25 | $49/momonthly billing; $27/mo billed annually ($329/yr) |
| Free trial | Yes | Yes |
| Free tier | 40 credits/month, no card | — |
| Credits | 4,800/yr (Starter) → 40,800/yr (Premium) | — |
| Seats included | 1 (Starter) → 5 (Premium) | — |
| Credit delivery | Granted upfront | — |
| Free account | — | 5 lookups, no card |
| Lookups | — | Unlimited on annual; 100/mo on monthly (Essentials) |
| Exports | — | 1,200/yr (Essentials) → 20,000/yr (Ultimate) |
| Phone numbers | — | Pro plan and above |
| Email sending limit | — | 500/day, all plans |
Hands-on field test
In progressFor lead-data tools we plan to run a fixed list of 200 known-good contacts through each product and measure match rate, bounce rate on verified addresses, and cost per valid contact. Until measured, we publish no accuracy figures.
The verdict
RocketReach is the stronger choice for high-volume prospecting on an annual commitment, because unlimited lookups remove the constraint that credit-based tools charge for — and it includes mobile numbers from Pro upward. Lusha is easier to evaluate, with 40 free credits a month and no card, and its bundled seat counts suit small teams. Check the export caps before assuming RocketReach's unlimited lookups translate into unlimited usable data.
Choose Lusha if you want a straightforward credit allowance, a real free tier, and seats bundled into the plan. Choose RocketReach if you do heavy lookup volume annually, or you need direct-dial phone numbers.
Lusha vs RocketReach: FAQs
- Which is better value?
- It depends on your bottleneck. RocketReach's annual plans give unlimited lookups from $27/mo but cap exports at 1,200 a year on Essentials. Lusha gives 4,800 credits a year on Starter at $49.90/mo with no export cap of that kind.
- Which has the better free option?
- Lusha, comfortably — 40 credits a month with no credit card, against RocketReach's one-off 5 free lookups. Lusha's is usable for ongoing low-volume work; RocketReach's is a coverage check.
- Do both provide phone numbers?
- RocketReach includes unlimited mobile and direct dials from the Pro plan at $69/mo. Lusha also sells direct dials as part of its data, so both cover phone — but RocketReach makes it an explicit plan feature.
- Are the prices comparable?
- Roughly, and both are annual-basis figures: RocketReach $27/mo ($329/yr) against Lusha $49.90/mo. Note Lusha was running a promotion when we checked, showing $37.45 — we record the regular rate because promotions expire.
Comparing more than two?
Put Lusha, RocketReach and up to two others side by side on price, mailboxes, warmup and trials.
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