Mailshake vs Reply.io
Both add a phone channel to cold email, which makes them nominally comparable, and then almost everything else diverges. Mailshake is a small-team tool at $29 with one mailbox on its entry plan. Reply is a $179 platform with unlimited mailboxes and five channels.
Mailshake
Email plus a built-in power dialer, aimed at small teams doing multi-touch outbound.
Reply.io
Multichannel sales engagement with an AI SDR, priced well above the cold-email field.
| Feature | Mailshake | Reply.io |
|---|---|---|
| Rating | 4.1 | 4.3 |
| Starting price | $29/momonthly billing; $25/mo billed yearly | $179/momonthly billing; $159/mo billed annually (~17% off) |
| Free trial | No | Yes |
| Email accounts | 1 (Starter) / 2 ($49) / 10 ($99) | Unlimited (fair usage policy) |
| Warmup included | Unlimited, all plans | Yes |
| Monthly emails | 1,500 (Starter), unlimited above | — |
| Dialer | Sales Engagement plan | — |
| Email verification | Unlimited | — |
| Active contacts | — | 10,000/mo (Email Volume entry) |
| Inbox rotation | — | Yes |
| Multichannel | — | LinkedIn, calls, SMS, WhatsApp |
| Live data credits | — | 50/month included |
Hands-on field test
In progressWe plan to run identical 200-contact campaigns from freshly warmed mailboxes on each platform (same copy, same sending window, same domains) and measure inbox-placement rate via seed tests, plus bounce and reply rates. Until that runs we quote no deliverability figures.
The verdict
Mailshake is the right tool for a small team whose second channel is the telephone and whose mailbox needs are modest — its dialer with unlimited North American minutes is genuinely good, and warmup and verification are unlimited on every plan. Reply is the right tool when outreach is a team function rather than an individual one, with unlimited users and mailboxes and channels beyond the phone. The gap in mailbox capacity is the practical dividing line.
Choose Mailshake if you are a small team, calling matters, and one or two mailboxes is genuinely enough. Choose Reply.io if you need many mailboxes, many users, or channels beyond email and phone.
Mailshake vs Reply.io: FAQs
- How many mailboxes does each allow?
- Mailshake: 1 on Starter, 2 at $49, 10 at $99. Reply: unlimited on Email Volume, subject to a Fair Usage Policy. If mailbox rotation is part of your strategy, Mailshake's caps rule it out.
- Which has better calling?
- Mailshake's is more clearly bundled — its Sales Engagement tier includes a power dialer with unlimited North American minutes. Reply charges $29 per account per month for Calls and SMS as an add-on on Email Volume.
- Which can I try first?
- Reply, with a 14-day trial. Mailshake collects payment up front and offers no trial at all, which is a real disadvantage at any price.
- Which is cheaper?
- Mailshake, by a wide margin: $29/mo monthly ($25 yearly) against Reply's $179/mo ($159 annually).
Comparing more than two?
Put Mailshake, Reply.io and up to two others side by side on price, mailboxes, warmup and trials.
Open the comparison table →