Lemlist vs Mailshake
Both of these add channels beyond email, which makes them look like alternatives, but they add different ones. Lemlist reaches across LinkedIn, calls and SMS with heavy personalisation and a 650M+ lead database behind it. Mailshake concentrates on the phone, bundling a power dialer with unlimited North American minutes. Your existing motion should decide this, not the price.
Lemlist
Multichannel outreach with best-in-class personalisation and a built-in lead database.
Mailshake
Email plus a built-in power dialer, aimed at small teams doing multi-touch outbound.
| Feature | Lemlist | Mailshake |
|---|---|---|
| Rating | 4.4 | 4.1 |
| Starting price | $69/momonthly billing; $55/mo billed annually | $29/momonthly billing; $25/mo billed yearly |
| Free trial | Yes | No |
| Email accounts | Unlimited (Email plan); 5 senders/user (Multichannel) | 1 (Starter) / 2 ($49) / 10 ($99) |
| Warmup included | Add-on (lemwarm) | Unlimited, all plans |
| Unified inbox | Yes | — |
| Multichannel | LinkedIn, calls, SMS | — |
| Lead database | 650M+ | — |
| Monthly emails | — | 1,500 (Starter), unlimited above |
| Dialer | — | Sales Engagement plan |
| Email verification | — | Unlimited |
Hands-on field test
In progressWe plan to run identical 200-contact campaigns from freshly warmed mailboxes on each platform (same copy, same sending window, same domains) and measure inbox-placement rate via seed tests, plus bounce and reply rates. Until that runs we quote no deliverability figures.
The verdict
Lemlist is the stronger multichannel platform and the better fit where relevance wins deals — LinkedIn steps, deep personalisation and built-in data are things Mailshake simply does not offer. Mailshake is roughly half the entry price and better if the second channel you actually use is the telephone. Note the trial asymmetry: Lemlist gives you 14 days with no card, Mailshake takes payment before you send.
Choose Lemlist if your outbound wins on personalisation and LinkedIn, or you want a large built-in lead database rather than a separate data subscription. Choose Mailshake if calling is your second channel, you want unlimited warmup and verification on every plan, and you want a lower monthly price.
Lemlist vs Mailshake: FAQs
- Which channels does each cover?
- Lemlist covers email, LinkedIn, calls and SMS in one sequence builder. Mailshake covers email plus a power dialer, with LinkedIn not included. If LinkedIn steps matter, Lemlist is the only one of the two that does them natively.
- What is the price difference?
- Lemlist starts at $69/mo on monthly billing ($55/mo billed annually). Mailshake starts at $29/mo ($25/mo billed yearly). Lemlist's multichannel plan is priced per user, so the gap widens with team size.
- Is email warmup included?
- Not equally. Mailshake includes unlimited warmup on every plan. On Lemlist, warmup is a paid add-on (lemwarm) rather than part of the base subscription — worth factoring into the real price difference.
- Which can I test without paying?
- Lemlist offers a 14-day free trial with no credit card required. Mailshake offers no trial and collects payment up front.
Comparing more than two?
Put Lemlist, Mailshake and up to two others side by side on price, mailboxes, warmup and trials.
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