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GMass vs Woodpecker

Both of these let you start without paying, which puts them in a small group. The difference is what free means. Woodpecker bills per contacted prospect from $35/mo with unlimited mailboxes; GMass gives you a frictionless trial with no card and no signup form. After that they diverge sharply — one prices on contacted prospects, the other on seats.

GMass

Mail merge and cold email inside Gmail, as a Chrome extension.

4.2From $29.95/mo

Woodpecker

Usage-based cold email priced on contacted prospects, with unlimited mailboxes.

4.2From $35/mo
FeatureGMassWoodpecker
Rating4.24.2
Starting price$29.95/momonthly billing; $20/mo billed annually ($249/yr)$35/mousage-based: $35/mo for 500 contacted prospects ($7.00 per 100)
Free trialYesYes
Runs insideGmail / Google Workspace
DeliveryChrome extension
Individual plans$29.95 / $39.95 / $59.95 monthly
Annual discount$20/mo billed yearly (Standard)
Team plans5 → 100 users, priced per seat
Email accountsUnlimited
Team membersUnlimited
Entry tier500 prospects — 8,000 emails/mo, 2,000 stored
Warmup includedIncluded with paid usage, more as add-ons
MultichannelLinkedIn (paid add-on), manual calls/SMS

Hands-on field test

In progress

We plan to run identical 200-contact campaigns from freshly warmed mailboxes on each platform (same copy, same sending window, same domains) and measure inbox-placement rate via seed tests, plus bounce and reply rates. Until that runs we quote no deliverability figures.

The verdict

Woodpecker is the better long-run choice for anyone who needs more than one mailbox or more than one teammate, because both are unlimited at every usage level and it charges only for prospects you actually contact. GMass is the faster start and the more predictable bill, with a clear $20/mo annual rate — but it is Gmail-only, and its team pricing is per seat, which is the opposite of Woodpecker's model.

Choose GMass if you are one person in Gmail who wants a predictable flat price and no setup at all. Choose Woodpecker if you need multiple mailboxes or teammates at no cost, or your volume is uneven enough that usage-based pricing wins.

GMass vs Woodpecker: FAQs

Which one is genuinely free?
Neither, now. NOTE: we previously recorded a standing free tier here. As of 2026-08-11 the vendor no longer shows one — the prospect selector starts at 500 and the page sells a 14-day trial instead. Woodpecker starts at $35/mo for 500 contacted prospects; GMass offers a trial needing no card or signup form.
What does Woodpecker cost?
Woodpecker is $35/mo for 500 contacted prospects ($7.00 per 100). GMass publishes $29.95/mo, or $20/mo billed annually. GMass is cheaper at low volume; Woodpecker tracks what you actually send.
Which handles multiple mailboxes?
Woodpecker, and it is not close — unlimited connected mailboxes at every usage level. GMass sends from the single Google account it is installed in.
Do either require a specific email provider?
GMass requires Gmail or Google Workspace, plus Chrome. Woodpecker is provider-agnostic.

Comparing more than two?

Put GMass, Woodpecker and up to two others side by side on price, mailboxes, warmup and trials.

Open the comparison table →