Clay vs Snov.io
Clay has a free tier, while Snov.io has a free tier. We rate Clay best for RevOps teams building custom enrichment workflows, not just buying lists, and Snov.io best for small teams wanting data and sending in one cheap subscription.
Clay
Data enrichment and automation that chains 100+ providers into one workflow.
4.5Free tier
Snov.io
Lead database, email finder and sending in one, at the low end of the market.
4.2Free tier
| Feature | Clay | Snov.io |
|---|---|---|
| Rating | 4.5 | 4.2 |
| Starting price | $167/momonthly billing; $54/mo billed annually | $29.25/moappears to be annual billing; monthly rate not verified |
| Free trial | Yes | Yes |
| Free tier | 500 actions, 100 credits/month | 50 credits, 100 recipients |
| Actions | 15,000 (Launch) → 40,000 (Growth) | — |
| Data credits | 3,000 (Launch) → 6,000 (Growth) | — |
| Waterfall enrichment | 100+ providers | — |
| Annual discount | $54/mo billed yearly (Launch) | — |
| Credits | — | 1,000 (Starter) → 200,000+ (Ultra) |
| Email warmup | — | 3 slots (Starter), unlimited on Pro |
| Email sending | — | Included |
| Recipients | — | 5,000 (Starter) → 400,000+ (Ultra) |
The verdict
Choose Clay if revops teams building custom enrichment workflows, not just buying lists. Choose Snov.io if small teams wanting data and sending in one cheap subscription.